Hellen's Cute Kids: a landing page built around service areas

When a product is sold through several distributors, a problem appears that direct sellers don't have: someone has to decide who serves each customer.

Without a system, a person makes that decision by hand. The customer writes to the main number, someone asks which zone they're in, then forwards them to the right distributor. Time is lost at every step, and sometimes the customer is lost too: between asking and being forwarded, they cooled off.

It also creates internal friction. If zone assignment isn't obvious and automatic, two distributors can end up serving the same customer, and that wears the network down.

Every visitor is routed automatically to the distributor in their zone. Manually forwarding customers between sellers is over — that was the step where time went and where conversations cooled.

For the brand it also means the network can grow without coordination work growing with it: adding a distributor means adding a zone, not retraining whoever was routing by hand.

Because the business didn't need anyone to explore. It needed the visitor arriving from social media to take one concrete action before leaving.

A six-section site would have offered more places to get lost. When the goal is a single action, every extra section is another chance the visitor doesn't complete it.

Assigning zones forces a decision that used to stay vague: what happens to a customer in an area with no distributor yet. With manual routing that got improvised; with a system it has to be decided in advance.

Defining it was part of the project, and it's the kind of conversation a well-planned site forces you to have. The system didn't invent the problem — it made it visible.

A form would have left the contact sitting in an inbox someone has to check. With a distributor network that reintroduces exactly the delay the project set out to remove.

Ending in WhatsApp puts the conversation on the phone of the person who will actually sell, while the customer is still interested. It's less elegant in a diagram and works better on the street.